Real estate is one of the best investment opportunities in Pakistan. Apart from its future prospects, real estate is also one of the best ways to secure your hard-earned money in the short run. Before investing in real estate, it is crucial to understand the real estate market and how it works.
In this blog, we bring you major developments and improvements in real estate in 2021.
Online platforms:
With the advancements in science and technology, the mode of doing business is changing by leaps and bounds. Like other major industries, the real estate industry is also evolving and improving quickly.
In previous years, real estate was limited to traditional real estate agents and small property offices. Now, the whole scenario has changed and improved a lot. Now, the real estate business is being shifted to online marketplaces and portals. Currently, many buying and selling platforms are operating in all the major cities of Pakistan.
Due to these online portals, the business model of real estate has been revamped. Now, real estate projects are more approachable and convenient for the masses. Due to these portals, the process of buying and selling is a piece of cake. The primary objective of these portals is to ensure transparency and fair distribution of information regarding real estate.
With these platforms, it is easier to navigate, and as a result, more homeowners will be able to get their houses to market quickly, and more home buyers will be able to find what they’re looking for.
Through these online resources, the role of intermediaries diminishes, and buyers and sellers can communicate easily with each other. This thing also ensures transparency and due diligence within the parties.
Blockchain:
Blockchain is a system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers linked in a peer-to-peer network. Blockchain is a system of recording information that makes it difficult or impossible to change, hack, or cheat the system. Blockchain is a type of DLT in which transactions are registered with an immutable cryptographic signature called a hash.
Blockchain technology has revamped the real estate industry and enhanced its transparency and security factor.
Due to blockchain, now it is straightforward to track and identify fraud in real estate. Due to tokenization, landlords can utilize the blockchain to sell portions of ownership in their properties. Blockchain technology will also ensure complete encryption and built-in legitimacy checks. These factors will ensure that no sort of illegal activity takes place during real estate operations.
During old times, it was complicated for the people to maintain land records, and they used to be dependent on ‘Patwaris’ for information regarding the land. These people had the utmost control over the land and used to make biased decisions regarding the land.
However, thanks to blockchain technology, the property titles could be more securely and more conveniently stored with the help of blockchain ledgers.
Virtual tours:
A virtual tour simulates an existing location, usually composed of a sequence of videos or still images. It may also use other multimedia elements such as sound effects, music, narration, and text.
Virtual tours in real estate are gaining popularity by leaps and bounds, especially when it comes to real estate marketing and advertising. Virtual tours are top-rated among people who want to explore different options in real estate from the comfort of their house. Virtual tours are also highly beneficial for people who want to become tenants in another city and view the property. Virtual reality (VR) could easily allow prospective tenants and homebuyers to walk through properties before buying, and it’s going to become more popular and more common in the next few years.
Machine learning and ROI calculation:
Machine learning uses and develops computer systems that can learn and adapt without following explicit instructions by using algorithms and statistical models to analyze and draw inferences from patterns in data.
In real estate, investors and real estate agents must understand the real estate markets and their ins and outs. To understand all the data relating to real estate, new technology may help them do it.
With the help of big data and machine learning algorithms, real estate professionals will gain more knowledge about the ROI of all the transactions. These statistical tools will help the real estate agents make more accurate predictions for what properties will sell for, how much money their clients will make, and how much they’ll get in commissions.
In short, these tools will allow real estate professionals to make well informed and intelligent decisions related to real estate. This will, in return, lead to better investments and higher returns.
Big data:
According to Wikipedia, big data is a field that treats ways to analyze, systematically extract information from, or otherwise, deal with data sets that are too large or complex to be dealt with by traditional data-processing application software.
With the help of big data, the management and sorting of data have become very easy and convenient. Now, real estate professionals can use big data to personalize their clients’ recommended properties based on personal wants and needs. For example, the number of bedrooms and property locations may be selected based on big data. This can help the real estate professionals better target the potential clients and make even more intelligent recommendations and well-informed decisions.
Smart homes:
The smart home is equipped with lighting, heating, and electronic devices that can be controlled remotely by smartphone or computer. It operates with the help of IoT, which is a technology that is being used to connect devices. IoT involves the interconnection via the internet of computing devices embedded in everyday objects, enabling them to send and receive data. Being a system of sensor-equipped devices, it gathers, analyzes, and uses digital data.
Real estate and IoT go hand in hand. The demand for smart homes is increasing over time, owing to their functionality and convenience. IoT platforms are contributing towards the enhanced quality of the tenant’s and residents’ experiences. Internet of things can also be used by real estate experts in their marketing plans and can be used for the repair and maintenance of the building. In short, it is safe to say that IoT devices can promote high-quality property management, lighting, fire, and security systems of a building.
So, these are some of the latest trends and advancements in the field of real estate. These also help in real estate marketing across the globe. These trends and promotions will reshape the future of the real estate and contribute to strengthening the country’s economy.
In the past, making predictions was difficult. Still, now, due to these technologies and improvements, it is relatively easier to predict precisely how changes in the real estate industry will take place.
We hope you liked the blog on significant developments and improvements in RE in 2021. If you have any questions or suggestions regarding the topic, leave a comment in the comments section below, and we will get back to you as soon as possible. To know more about the latest real estate marketing trends and events, subscribe to the Graana blog.
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