Source: Graana.com
ISLAMABAD: An important meeting chaired by the Chairman of the Capital Development Authority (CDA), Muhammad Ali Randhawa, was held on Tuesday. During the meeting, it was decided to initiate 3D and digital marketing in Islamabad starting from July 1. This project aims to modernize Islamabad’s advertising landscape using cutting-edge technology to attract people with innovative 3D promotional content.
According to the details, digital screens will be installed on various highways and commercial centres. These installations are expected to boost CDA’s revenue, as the screens will be leased out on an annual rental basis for three years. The responsibility for the installation costs, including LED setups, will lie with the contractors, and the allocation of screens will be conducted through auctions. The contract will be awarded to the highest bidder for the installation of these digital screens.
This initiative is anticipated to bring a new level of sophistication to advertising in Islamabad, leveraging modern 3D techniques to capture public attention.
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