Over the last few years, Lahore has experienced significant growth due to a large number of migrants moving into the city. However, the unchecked relocation of citizens has resulted in a rapid population surge that has exhausted resources, leading to a housing crisis in a city with a population of over 12 million. Numerous residential projects are being established throughout the city to address the need for new housing units, creating opportunities for infrastructure development and growth.
The rapid pace of urbanisation in Lahore has led to the disappearance of the boundaries that once defined the historical city within the 12 gates. The city’s southern region is experiencing significant growth, with various housing projects now present in what was once a neglected area. This growth provides an excellent opportunity for individuals seeking affordable yet luxurious residential accommodations.
Zaitoon, a prominent real estate development company in Pakistan, has launched New Lahore City to cater to suburban residents’ changing needs and preferences. This project offers enticing investment opportunities, an excellent location, and a wide range of community amenities.
Graana.com gives an overview of New Lahore City, discussing various aspects of the projects, such as location, facilities, investment scope, and a brief discussion about project developers.
Location of New Lahore City
New Lahore City is strategically located on the Main Canal Bank Road, only six kilometres from Shahkam Chowk and one kilometre from the Lahore Ring Road SL-3 interchange, also known as Multan Road Interchange. The project is easily accessible within a 10-minute drive from Ferozepur Road and a 15-minute drive from the M-2 Interchange.
The housing scheme is just 20 minutes away from LDA Lahore and 25 minutes from Lahore Airport. Additionally, taking the Main Multan Road will get you to the project in just three minutes.
Facilities and Amenities
New Lahore City currently provides residential and commercial plots ranging from 2 to 40 marlas at reasonable prices to cater to the diverse needs of prospective buyers. Interested parties can book with a down payment of 17.55%, with the remaining amount payable over a 3.5-year easy instalment plan.
New Lahore City offers a walled and gated community with a special focus on landscaping to enhance the project’s aesthetic appeal. The community features a 150 ft-wide main boulevard, and 55% of the land is available for lifestyle facilities such as parks, open spaces, and a purpose-built school. The project also boasts foolproof security, with surveillance cameras and 24/7 security personnel.
Additionally, New Lahore City has an underground utility infrastructure for power, gas, sewerage, and telecommunication to minimise the visual impact of utility poles and wires. The community also has a Gold Class cinema, a shopping mall, a state-of-the-art hospital, and a Jamia Masjid.
Furthermore, Zaitoon corporate office is located within the community, and residents enjoy uninterrupted electricity, with 24/7 power backup to ensure continuous power supply.
Scope of Investment

New Lahore City is currently undergoing civil and infrastructure work at the project site. The developer is expecting significant returns for investors who time their investment correctly. The Lahore real estate market has shown remarkable returns on profits for all properties sold since 2011, particularly in the residential sector.
Moreover, New Lahore City is an LDA-approved project located near Bahria Town, Lahore, making it a highly sought-after location. With its prime location and comprehensive facilities, New Lahore City is an attractive option for those looking to invest in real estate in Lahore.
Investors who have already invested in New Lahore City have experienced 70-80% capital gains in profit in the last three years. You can expect this upward trend to continue into the next three years. Additionally, the rental prospects for properties in this residential scheme are also promising, given its proximity to famous universities and schools.
Furthermore, any high-rise project in this community is expected to generate a substantial return on investment due to its desirable location, comprehensive facilities, and potential for continued growth and development. Overall, New Lahore City presents an excellent opportunity for both short-term and long-term investments in the Lahore real estate market.
The commercial area of New Lahore City also offers a promising opportunity for retailers seeking solid footfall. The developer has already invited bookings immediately, as multiple commercial brands have already signed up to establish their outlets in the project.
This provides an excellent chance for retailers to secure a prime location in a fast-growing community with a large customer base. With the project’s comprehensive facilities, security measures, and accessibility, it is poised to become a prominent commercial hub in Lahore.
About the Developer

Zaitoon has a proven track record of successfully delivering multiple residential and commercial projects since its inception in 1987. In addition to New Lahore City, their residential projects include Royal Enclave, Premium Enclave, Platinum Enclave, Pearl Enclave, Overseas Enclave, and Zaitoon Residencia.
They also have several commercial structures, such as Japan Center, Lucky Center, and Landmark Plaza, located in Karachi, Lahore, and Islamabad. This extensive portfolio of successful projects showcases the company’s real estate development expertise and commitment to delivering high-quality properties to its clients.
Zaitoon’s founders and talent are committed to providing high-quality properties that exceed their client’s expectations. They prioritise their clients’ wishes and needs over profits, which is why they never compromise on construction standards and always strive to provide extra value for money.
With over three decades of experience in the market, Zaitoon has established a reputation for excellence in the real estate industry. Their commitment to quality and customer satisfaction has helped them to stand out and succeed in a competitive market.
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