The 26th edition of ITCN Asia, held from September 23 to 25, 2025, at Karachi Expo Centre, brought together Pakistan’s leading tech companies, global innovators, and industry leaders.
For IMARAT and Graana, it was more than an exhibition – it was a stage to demonstrate how IMARAT is leading Pakistan’s real estate sector in evoluting into a technology-driven frontier.
Setting the Stage: What ITCN Asia Represents
ITCN Asia is not just another tech expo. It’s Pakistan’s largest and most influential technology and telecom showcase, connecting startups, policymakers, investors, and corporations.
At ITCN Asia 2025, themes such as AI, data centers, cloud infrastructure, and digital ecosystems were center stage – and PropTech found its place in that narrative.
This setting gave IMARAT & Graana a platform to present real estate not as a static business of buildings, but as a dynamic industry transformed by data, intelligence, and user-centric design.
What IMARAT & Graana Brought to the Table
Here’s how the two brands stood out and contributed to Pakistan’s PropTech story at ITCN:
1. Live Demos & Product Showcases
At ITCN Asia 2025, IMARAT and Graana didn’t just talk about PropTech – they demonstrated it. Their stall became a hub of curiosity where visitors explored a range of products designed to reshape real estate in Pakistan.
One of the key highlights was LIMS (Land Information Management System), a platform built to bring greater transparency and organization to land records. With Pakistan’s property market often criticized for inefficiencies, LIMS stood out as a solution for verification, digitization, and improved accessibility of land data.
Alongside it, the OPVS (Online Property Verification System) was showcased. This tool allows buyers, investors, and regulators to instantly verify property details, helping eliminate fraud and building trust in transactions – a pressing need in the local real estate ecosystem.
On the more immersive side, visitors were drawn to the AI-powered portal tour, where designs and property layouts could be generated and visualized within seconds. This showed how artificial intelligence can accelerate housing design, helping bridge the gap between imagination and architecture. Complementing this was the VR property tour, which gave attendees a chance to virtually walk through apartments, projects, and communities without setting foot on-site. For many, it was the first time they had seen Pakistan’s real estate visualized at such an advanced technological level.
These demonstrations brought PropTech to life. They showcased a complete journey: from verifying a property, to designing its future, to experiencing it virtually – all powered by IMARAT’s technology stack.
2. Thought Leadership & Networking
Executives, product leads, and tech experts from IMARAT and Graana engaged with attendees, policymakers, and tech media. Through side panels, informal conversations, and press interactions, they positioned their brands as change leaders in real estate tech.
3. Partnership & Stakeholder Engagement
At such an event, you could see bondings forming – developers, investors, government agencies, and tech firms visiting the stall, exploring collaboration, and discussing how PropTech can reshape housing, land development, verification, and investment in Pakistan.
4. Visibility & Branding
With the scale of ITCN (700+ exhibitors, tens of thousands of visitors), IMARAT & Graana’s brand presence stood out. Banners, AR/VR visuals, live interactions, and media coverage helped cement their positions as leaders in the PropTech conversation.
Highlights & Memorable Moments
- A notable point: Mr. Humza Tabani, Chairman of Tabani Group, visited the IMARAT/Graana stall and experienced the PropTech demonstrations firsthand.
- Many visitors were drawn to immersive walkthroughs and AI-powered design tools – these became conversation starters.
- The event was themed around “AI Beyond Borders” and included strong emphasis on cross-industry tech convergence, which aligned well with what PropTech represents.
- ITCN Asia’s scale and reach gave IMARAT & Graana access to international tech audiences, investors, and policy influencers – strengthening their network and visibility.
What It Signified for Pakistan’s PropTech Future
For Pakistan’s PropTech future, ITCN Asia 2025 marked an important milestone. By participating at such a scale, IMARAT & Graana established themselves as credible leaders in the country’s PropTech movement. The live demonstrations proved that AI, data analytics, and immersive technologies could be practically applied to housing, land development, verification, and investment.
The showcase also acted as a catalyst for ecosystem growth. By engaging with startups, developers, and financial institutions, IMARAT and Graana helped spark a broader conversation about how technology can solve longstanding challenges in real estate. Interest from potential investors and partners further validated PropTech’s potential to attract serious attention from both the private sector and policymakers.
Lessons & Reflections
- The experience showed that user experience matters – it’s not enough to build tech; it must feel seamless for buyers, developers, and regulators.
- PropTech is more powerful when integrated – combining analytics, design, verification, project management into a unified workflow.
- Showcases must tell stories – beyond features, visitors respond to narratives about community, trust, and transformation.
- Follow-up is critical – leads, interest, conversations from the event need timely nurturing to convert into real partnerships or pilots.
Looking Forward
While ITCN Asia 2025 has ended, the momentum it generated for PropTech in Pakistan is just beginning. For IMARAT and Graana, the focus now shifts to rolling out these technologies into live projects, sharing case studies of their impact, and working with regulators to establish supportive frameworks for innovation. There is also potential to expand the PropTech narrative to regional markets, positioning Pakistan as a hub of real estate innovation in South Asia.
The three days at ITCN showed that PropTech is no longer an abstract idea. It is real, it is happening, and IMARAT and Graana are leading the charge.
