With a significant shift in Pakistan’s fashion industry in the past few decades, the most famous clothing brands in Pakistan now offer a rich blend of cultural heritage along with modern details and stitching.
The classic cuts, detailing, and intricate designs have caught the attention of not only local but also international customers, which is a big step forward for the industry.
From Umer Sayeed’s couture being Kumail Nanjiani’s choice at the premiere of Eternal to Kate Middleton wearing Maheen Khan’s and ELAN’s creations during her visit to Pakistan, the fashion industry continues to make big strides.
Graana.com, Pakistan’s smartest property portal, has rounded up a list of the top 18 famous clothing brands in Pakistan that are spread across shopping malls in Pakistan and are becoming favourites among all.
List of Store Locations in the Major Cities of Pakistan
Here’s a list of their stores in major cities for your convenience:
|Famous Brands in Pakistan||Karachi||Lahore
|Gul Ahmed||Lucky One Mall, Ocean Mall, Millenium Mall, Park Towers, Atrium Mall, Dolmen Mall Tariq Road, Dolmen Mall Clifton||Emporium Mall, Amanah Mall, Packages Mall, Fortress Square Mall||Centaurus Mall, Safa Gold Mall, Giga Mall|
|Sapphire||Lucky One Mall, Dolmen Mall Tariq Road, Dolmen Mall Clifton||Emporium Mall, Amanah Mall, Packages Mall, Fortress Square Mall, Mall of Defence (Avenue Mall)||Centaurus Mall, Giga Mall|
|Khaadi||Lucky One Mall, The Place (Neuplex), Atrium Mall, Dolmen Mall Tariq Road, Park Towers, Dolmen Mall Hyderi, Dolmen Mall Clifton||Emporium Mall, Amanah Mall, Packages Mall, Fortress Square Mall||Centaurus Mall, Safa Gold Mall, Giga Mall|
|Generation||Lucky One Mall, Dolmen Mall Tariq Road, Dolmen Mall Clifton||Emporium Mall, Packages Mall||Jinnah Super Market|
|Limelight||Lucky One Mall, Ocean Mall, Atrium Mall, Com 3 Mall, Dolmen Mall Clifton||Emporium Mall, Amanah Mall, Packages Mall, Fortress Square Mall, Mall of Defence (Avenue Mall), Xinhua Mall 1 and 2, Mall of Lahore, Moon Market, Vogue Towers||Centaurus Mall, Safa Gold Mall, Giga Mall, Amazon Mall|
|J.||Lucky One Mall, The Place (Neuplex), Atrium Mall, Dolmen Mall Tariq Road, Megaplex, Dolmen Mall Hyderi, Dolmen Mall Clifton, The Forum Mall, Rainbow Twin Towers||Emporium Mall, Amanah Mall, Packages Mall, Fortress Square Mall||Centaurus Mall, Safa Gold Mall, Giga Mall, Jinnah Super Market, Madina Arcade, Shalimar Plaza|
|Sana Safinaz||Lucky One Mall, The Place (Neuplex), Dolmen Mall Tariq Road, Dolmen Mall Clifton, Dilkusha Forum, Square One Mall, Saima Pari Mall Hydri||Emporium Mall, Amanah Mall, Packages Mall||Centaurus Mall, Safa Gold Mall|
|Nishat Linen||Lucky One Mall, The Place (Neuplex), Atrium Mall, Dolmen Mall Tariq Road, Park Towers, Dolmen Mall Hyderi and Dolmen Mall Clifton, Jamalistan Shopping Center||Emporium Mall, Packages Mall, Gulberg Galleria, Fashion Avenue||Centaurus Mall, Jinnah Super Market, Giga Mall, Malik Arcade|
|Beechtree||Lucky One Mall, Dolmen Mall Clifton, Dolmen Mall Tariq Road||Emporium Mall, Packages Mall, Fortress Square Mall||Centaurus Mall, Jinnah Super Market|
|Bonanza||Lucky One Mall, The Place (Neuplex), Atrium Mall, Dolmen Mall Tariq Road, Park Towers, Dolmen Mall Hyderi, Dolmen Mall Clifton, Ocean Mall, Saima Paari Mall, Gold Mark Shopping Mall, Forum||Packages Mall, Emporium Mall, Mall of Lahore||Centaurus Mall, Safa Gold Mall, Giga Mall, Benazir Plaza, Business Avenue|
|Outfitters||Lucky One Mall, Ocean Mall, Atrium Mall, Dolmen Mall Tariq Road, Dolmen Mall Clifton, Dilkusha Forum, Saima Pari Mall Hyderi, Emerald Tower, Park Towers||Emporium Mall, Mall of Lahore, Packages Mall, Xinhua Mall||Centaurus Mall, Jinnah Super Market, City Centre, Awami Trade Centre, World Trade Centre|
|Amir Adnan||Dolmen Mall Tariq Road, Hyderi Market, Ocean Mall||Emporium Mall, Mall of Lahore, Siddique Trade Centre||Centaurus Mall, Jinnah Super Market, Universal Plaza, Giga Mall|
|Maria B.||Lucky One Mall, Dolmen Mall Tariq Road, Dolmen Mall Clifton||Emporium Mall, Packages Mall, Liberty Market, Gulberg Mini Market||Centaurus Mall, Giga Mall, World Trade Centre|
|Zellbury||Lucky One Mall, Dolmen Mall Tariq Road, Makkah Towers, KDA Market, Atrium Mall, Zellbury Expo Centre||Emporium Mall, Fortress Square Mall, Liberty Market, Shadbagh Market||Centaurus Mall|
|Ethnic||Lucky One Mall, Dolmen Mall Tariq Road, Dolmen Mall Clifton, Ocean Mall, Atrium Mall, Dolmen Mall Hyderi||Emporium Mall, Packages Mall, Gulberg Galleria||Centaurus Mall, Safa Gold Mall, Madina Plaza, WTC, Builder’s Mall|
|Alkaram Studio||Lucky One Mall, Dolmen Mall Tariq Road, Dolmen Mall Clifton, Saima Paari Mall Hyderi, Atrium Mall, Dolmen Mall Hyderi, Com3 Tower||Emporium Mall, Amanah Mall, Packages Mall, AK Galleria||Centaurus Mall, Ammar Centre, Giga Mall|
|Orient||Lucky One Mall, KDA Market, Lakahani’s (Dolmen Mall), Portia Hyderi, Cloth Centre, Japan Centre, Lakhani Chawla Centre, Steel Town, Do Talwar Plaza||Liberty Market, Noor Jehan Road, Liberty Market, Cavalry Ground||Sufi Plaza, Melody Market|
|Ego||Lucky One Mall, KDA Market, Dolmen Mall Tariq Road, Dolmen Mall Clifton, Dolmen Mall Hyderi, The Forum||Emporium Mall, Liberty Market, Mall of Lahore, Fashion Avenue||Centaurus Mall, Safa Gold Mall|
Whether it’s for casual wear or a wedding, Gul Ahmed has something in store for everyone. Their large selection of quality fabrics and colour combinations can cater to multiple tastes and preferences.
As one of the biggest names in the textile sector, they offer both eastern and western collections for both men and women.
If you prefer contemporary designs, you don’t have to look beyond Sapphire. It is one of the most affordable brands that offers the finest quality fabric in town. Customers particularly love it for its geometric patterns, modern cuts, and earthy tones.
It is popular among all age brackets for its premium fabric and distinctive designs.
Khaadi has been a reputable Pakistani clothing brand since the 90s and is especially popular in the international market.
Khaadi’s affordable and trendy attire comes in both formal and casual categories. It has managed to bag several awards for its contributions to the fashion industry – especially for keeping traditional hand-woven clothes in trend – which has set standards that are hard to exceed.
Known for its experimental yet versatile collections, Generation has marked its name in the fashion industry. It also won the Brand of the Year award in 2021.
Since it’s purely a women’s label, each piece embraces femininity in its unique manner, hence catering to many different styles.
Limelight has established itself in the industry within just a short period. Since its inauguration in 2010, it has successfully launched more than 81 outlets and is becoming a major clothing brand in Pakistan.
In addition to their unique designs, they also feature bright colours and an extensive western wear collection.
J. was launched as a result of the vision of the late Islamic scholar Junaid Jamshed in early 2000. With the mission to revive the country’s cultural heritage, this clothing brand offers unstitched and stitched shalwar kameez to both males and females of all age groups.
Today, J. has more than 100+ stores in Pakistan and 20+ outlets in the UK, Australia, Canada, and the Middle East. In addition to premium fabrics in formal and casual wear, there is also an affordable makeup line as well as a range of beautiful fragrances.
Sana Safinaz is one of the biggest names in the fashion industry. Their clothes come in a variety of pop colours and elegant designs in both pret and unstitched collections.
From modern cuts to delicate embroideries and digital prints, Sana Safinaz is an especially famous clothing brand in Karachi.
If you love to spruce up your style with sophisticated patterns that are in line with the latest trends, Nishat Linen is your one-stop solution.
Nishat Group of Industries is one of the oldest and the biggest names in the textile sector of Pakistan that offers various stitched and unstitched collections in stunning designs and colours.
When it comes to high-street fashion, Beechtree is one of the top picks.
Each collection offers versatility with its bold colour contrast and chic patterns. They also offer bags, jewellery, and shoes to complement every style.
Bonanza was originally an apparel brand for men, established in 1976. The company has flourished ever since and expanded by launching Bonanza Satrangi for women in 2012.
The designs of Bonanza Satrangi combine traditional style with a chic element, which makes them a popular choice among women.
From tees to colourful accessories, it’s one of the clothing brands in Pakistan that has become the top choice for western wear for both men and women among every age group.
This brand has emerged as the first Pakistani menswear label to claim international success. Known for their modern and festive collections, every piece showcases contemporary designs combined with a classy touch.
You’ll find every style in the choice of fabrics, whether it’s casual, luxury, or haute couture.
Maria B. is a women’s brand that is also internationally acclaimed. The versatility and elegance of the designs are reflected in its pret a porter as well as formal attire.
From casual to formal wear, there is an extensive range of designs that can make you stand out from the crowd.
With an extensive yet affordable clothing line for men, women, and kids, Zellbury is a brand you can count on for daily wear as well as formal wear.
Their unstitched variety comprises fun prints, while the ready-to-wear collections have sleek cuts that can make you feel graceful and comfortable at the same time.
Like its name, the brand promotes the authenticity of Pakistani culture. Launched by Outfitters in 2013, it now has more than 30+ stores across the nation, making it one of the leading clothing brands in the Pakistani retail industry.
Their unique, bold patterns with flattering tones have been the reason for their fame. Their pret range includes experimental designs, while the unstitched line (both casual and formal) is also highly popular.
Alkaram Studio is well-known for its high-quality fabrics and sophisticated designs. It’s a brand that has mastered merging earthy tones with delicate patterns.
They have a premium line of women’s, men’s as well as kids’ wear. Whether casual or formal, every piece of clothing displays simplicity at its best.
Orient is another major brand that has gained an excellent reputation in recent years. Their unique use of eye-catching colours and symmetrical designs have made them stand out from the crowd.
Their collection embodies authentic cultural vibes, making the brand unique in every aspect. In addition to women, they are also popular for menswear and kidswear.
A pioneer brand that introduced ultramodern clothing to Pakistan, Ego has always been a favourite brand of younger audiences due to its refined cuts and meticulous embroidery that ranges from daily wear to semi-formal; they have the trendiest collection for all seasons.
The above list covers some of the most famous and reputable clothing brands in Pakistan. For more related blogs, visit Graana.com.