IMARAT Group Launches the World’s Tiniest Carbon Report

The Tiniest Carbon Report by IMARAT Group

IMARAT Group is taking the lead in the real estate sector of Pakistan when it comes to sustainability and green development. In its stead to integrate Environment, Social, & Governance (ESG) principles, IMARAT has launched the world’s tiniest carbon report, literally the size of 1inc x 1.5 inc, whereby they have declared the group’s carbon footprint.

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The tiny report comes with an amiable poem preaching the need to go green for Pakistan, together with a QR code to be scanned at the back.

Here’s how the poem goes;

“Behold, the world’s tiniest carbon report,

A small size, but climate change support.

No printing needed for 41 pages, we say,

Saving 82 kgs CO2e, equivalent of driving 300kms away!

Magazines emit carbon, it’s true,

Paper, ink, and transportation, they accrue.

Sustainability, for us, now takes the lead,

Scan the QR code for full report to read.”


IMARAT has introduced multiple groundbreaking initiatives related to ESG, such as TameerSeTaleem which promotes the reuse of construction waste material for the rehabilitation of underprivileged schools in underserved areas; massive Tree Plantation Drive whereby the group has planted more than 2 lac trees in their central project, “Islamabad Downtown”; company-wide training on building human capital; the Green Campaign to calculate the carbon footprint of their office buildings; Flood Relief Campaign 2022 to support flood affectees; Invest Right campaign to educate clients about fraudulent real estate practices; and lastly, timely construction updates and meetups to maintain accountability to stakeholders. 


IMARAT has launched the world’s tiniest carbon report, literally the size of 1inc x 1.5 inc


Shafiq Akbar, Chairman of IMARAT Group, commented on their carbon report initiative, “As the 5th most affected country by climate change, it is important to invest in green initiatives in Pakistan. The tiniest report in the world is our twist on the importance of innovation to aware the masses about the implications of the carbon footprint on our planet Earth.”

To learn more about IMARAT’s ESG initiatives, head over to the IMARAT CSR page.

In their annual report, IMARAT disclosed the total carbon emissions from their office buildings for the year to be around approximately 8325.03 metric tons of CO2e (carbon dioxide equivalent). The company shared their 3- step long process of calculations; the collection of energy resources and non-energy resources, and their final calculation with emissions coefficients. 

In line with the country’s robust efforts, IMARAT Group also aims to maintain its greenhouse gas emissions, together with its subsidiaries, namely, Agency21, and Propsure Digital Solutions. The current estimates lie within a moderate range that they aim to further reduce by 50% by the year 2030. 

IMARAT has outlined four areas for reducing carbon emissions comprising transportation (incentivizing carpooling, hybrid car, and public transport), waste reduction, energy efficiency using ESG-compliant technologies, and lastly, ESG integration in the supply chain. 

To explore more into the ESG initiatives and carbon footprint of IMARAT Group, read the full carbon report now! It might be tiny but it holds a significant impact for a greener and more sustainable world. 

Link for the Report: Click Here

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