Italy ready to promote sustainable tourism in Pakistan

Italy ready to promote sustainable tourism in Pakistan

ISLAMABAD: Italy assures of technical and financial assistance for promoting sustainable tourism in Pakistan aiming to aid in countering specific social issues.

This was said in a meeting between the Italian Ambassador to Pakistan Stefano Pontecorvo and Chairman National Tourism Coordination Board (NTCB) Sayed Zulfikar Abbas Bukhari on Wednesday.

The envoy said that Italy is willing to extend technical assistance to Pakistan to encourage community-based projects in the tourism sector to help alleviate poverty, support youth employment and generate income.

Appreciating Pakistan government’s recent initiatives for the promotion of tourism in the country, he said that the opening of Kartarpur Corridor was a huge achievement.

He further lauded Pakistan’s foreign policy initiatives and said that it was owing to those initiatives that Prime Minister Imran Khan rose as a leader in the Comity of Nations.

Special Assistant to the Prime Minister on Overseas Pakistanis, Zulfikar Bukhari assured the ambassador of government’s full support to accommodate Italian initiatives in the tourism sector.

He said the government, in collaboration with provinces, was developing the Gandhara Corridor to attract tourists from the South East Asian Countries.

“Pakistan attaches great importance to sustainable tourism in Pakistan and will focus on religious tourism, adventure tourism, cultural tourism, and towards the growth of intangible cultural heritage,” he added.

For more news and blogs, visit