PM Imran Khan highlights tourism potential in Pakistan at WEF

DAVOS: Speaking at the World Economic Forum (WEF) in Switzerland, Prime Minister Imran Khan said that his government’s policy to ‘partner with peace’ saw an instantaneous effect on the perception of Pakistan as a tourist destination.

The premier was referring to reports released recently by renowned publications such as Wanderlust, Conde Nast Traveller and Forbes that listed Pakistan among the top 10 hot travelling spots worldwide in 2020.

“In terms of tourism, Pakistan is perhaps one of the most undiscovered countries in the world. It has one of the oldest civilisations, the Indus Valley [civilisation] which is 5,000 years old, and has sacred places for four religions,” he said.

The PM added that Pakistan is one of the friendliest and hospitable nations with untapped potential for tourism – especially in the Northern Areas. “We believe Pakistan can collect a lot of revenue from tourism,” he said.

Imran Khan also touched on the subject of investment, claiming that foreign investment in Pakistan had increased by 200% over the course of a year.

He reiterated that his government was actively working to attract investment and to offer incentives to industries.

“Now the government is actively incentivising industries and investment, and has tried to remove all the hurdles in the way of investors,” said the premier.

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