Credible and quality property listings can attract a number of buyers. A property listing is simply an advertisement for a real estate property that is for sale. It provides potential buyers with key information about the property, such as its price, location, descriptions, and photos.
Due to recent advancements in technology, property listings have become even more sophisticated and elaborate. Now, potential buyers can search for listings online, and even take virtual tours of properties.
Graana.com, Pakistan’s smartest property portal, has prepared a detailed guide on everything you need to know about property listings.
What Is a Property Listing?
A property listing displays real estate properties that are for sale or rent. This includes homes, apartments, land, and commercial properties. Property listings can be found in a variety of places, including online platforms, newspapers, and real estate magazines.
Real Estate Listing Tips
Following are some of the most effective tips for real estate property listings to bring in qualified buyers:
- Use SEO practices.
- Upload high-quality photos.
- Price your property right.
- Leave out basic information.
- Share your listing on social platforms.
- Avoid “red flag” words.
- Avoid Punctuation Errors
Use SEO Practices
SEO, or search engine optimisation, is vital for any real estate listing. Good SEO practices can help your listing stand out from the rest and attract more buyers.
There are a few key things you can do to optimise your real estate listing for search engines. First, make sure your listing includes keywords that buyers are likely to search for. You can use a keyword tool like Google AdWords Keyword Planner to find out which keywords are most popular.
In addition, you should also write compelling and informative descriptions of your property. Describe the features and amenities that make your listing unique. Include photos and videos to give potential buyers a better idea about the property.
By using good SEO practices, you can make sure your real estate listing gets the exposure it deserves.
Upload High-Quality Photos
It is important to upload good and clear photos when you are listing your property. This is because potential buyers will want to see what the property looks like before they plan to take further action. If the photos are blurry or dark, it will give the impression that the property is not well-maintained and could turn them away.
To take good photos, make sure that the area is well-lit and that the camera you are using is of high quality. If you can, hire a professional photographer to take the photos for you.
Price Your Property Right
When planning to sell a home, make sure you analyse the current market trends and determine the worth of your property accordingly before pricing it. Consider the prices at which comparable properties have been recently sold, before deciding on the sale price.
Leave Out Unnecessary Details
If you’re selling your home, there’s no need to list basic information that you think would not be relevant to the buying decision. Instead, use your real estate listing to highlight the unique features of your home that will make it stand out from the rest.
Focus on describing the property in a way that will appeal to buyers. Mention the square footage, plot size, number of bedrooms and bathrooms, and any special features or amenities that are included. If you have a deck or patio, mention that. If the kitchen has been recently renovated, be sure to mention that as well.
In short, use your real estate listing to sell the features that make your home more appealing than others.
Share Your Listing on Social Platforms
When you share your real estate listing on social media platforms, you are increasing its exposure to a wider audience. This is a great way to get more people interested in your property and ultimately generate more leads.
There are a number of different social media platforms you can use to share your listing. Facebook, Twitter, and Instagram are all great options. You can also use Snapchat and TikTok to reach a bigger audience.
When you share your listing on social media, be sure to use high-quality photos and include a link to the listing page. You should also write a compelling description that will entice people to learn more about the property.
Avoid “Red Flag” Words
When you’re writing your real estate listing, it’s important to avoid using certain words that can be deemed as a “red flag” for potential buyers. These words can signal that your home is overpriced, in poor condition, or simply not worth their time.
Some of these can include: “fixer-upper”, “cosy”, “as-is”, and “handyman’s special”. Instead, try to focus on the positive features of your home and use terms like “move-in ready”, “well-maintained”, and “updated”.
Avoid Punctuation Errors
One of the most important things to keep in mind when writing a real estate listing is punctuation. This may seem like a small detail, but it can make a big difference in how your listing is perceived by potential buyers.
One way to use punctuation to your advantage is to use commas to list off features of the property. For example, if you’re listing a home, you can write something like, “This three-bedroom, two-bathroom home is perfect for a growing family.” This gives potential buyers a quick overview of the property.
Optimising the property listings to rank higher on search engines and making them more user-friendly can be a bit tricky. However, with this overview and handful tips, you can have a better understanding on how to get maximum leads on your property listing.
For more informative guides on selling properties, visit Graana Blog.