With thousands of listings available online, buyers can easily get overwhelmed navigating through a sea of properties. There’s a high possibility that your listing may get swept under the plethora of estates that already stand out. Under such circumstances, the only way to cut through the noise is to differentiate your property from other listings.
If you’re not sure where to start, we have you covered. Graana.com, Pakistan’s smartest property portal, features an in-depth guide on how to differentiate your property from other listings.
How to Differentiate Your Property from Other Listings
Even if your property offers something that others don’t, buyers will have no way to find out unless your listing is shaped in a way that stands apart. A listing that is able to instantly catch the attention of buyers is one that is more likely to be sold quickly as compared to others. Follow these steps and make your listing truly unique.
- Stage Your Listing
- Hire a Photographer
- Highlight the Best Features
- Keep it Neat
- Provide a Floor Plan
- Know Your Keywords
- Provide a Virtual Tour
Stage Your Listing
When buyers look at pictures of a listing, they want to imagine themselves living there, something which is not possible with pictures of an empty, dull room. This practice not only attracts more buyers but also increases your property’s value.
Real estate experts have estimated that a staged home is likely to sell for 17 percent higher than non-staged homes on average. Moreover, the rate at which these listings get sold is also significantly much faster.
Hire a Photographer
Simply taking pictures with your phone may seem like an easy and tempting idea. However, selling your property is a big deal, meaning you should go all out on presenting your property in the best way possible.
Hire a professional photographer, one that specialises in shooting interiors. Since online listings rely primarily on photos, low-quality DIY photos may lower your chances of finding a buyer.
Highlight the Best Features
Not every part of your home needs to be photographed. Highlight the part of your home that stands out, something that others cannot offer. This can also take away the attention from a few undesirable features of your property.
If you have a spacious living room with plenty of natural lighting, highlight it through images and by mentioning it in the listing’s description. These factors can amount to a significant differentiation from other listings, allowing yours to stand out.
Keep It Neat
A cluttered and messy space not only looks unappealing and uninviting but also bars buyers from envisioning themselves living there. When taking photos for your listing, ensure that the room is clean and free from any of your personal belongings.
A polished and inviting space offers the perfect imagery for buyers to visualise themselves with their own belongings.
Provide a Floor Plan
Most listings tend to leave out one essential detail of the property – a floor plan. A detailed floor plan provides a bird’s eye view of the overall layout and design of the property. This information allows buyers to visualise the property and get an idea of how their furniture would fit.
Know Your Keywords
One mistake that most sellers make is erratically describing the property. This makes it hard for buyers to skim through the details, forcing them to move on to the next one. Knowing a few keywords pertaining to your property can make it easy for buyers to find exactly what they are looking for.
You can use keywords to either highlight the property’s main features or use descriptive keywords for triggering imagery. Some of the most common keywords you can use for describing your listings have been listed below.
- Wooden Flooring
- Air Conditioning
- Close to Public Transport
- Commercial Areas Nearby
- City Views
- Master Bedrooms
- Stainless Steel Appliances
Provide a Virtual Tour
Apart from photos and floor plans, you can also upload a virtual tour of the whole house. This allows buyers to completely visualise the flow of the property. You can hire a professional videographer to shoot a thorough house video, showcasing the highlights of the property.
A 3-D floor plan is another way to provide some virtual insight about the property’s floor plan. This option might be a bit on the pricy side, but it will certainly be worth it. A 3-D plan not only allows buyers to visualise the interiors but also differentiates your property from other listings.
The Bottom Line
Even if your property is exceptionally unique, buyers will have no means of knowing that unless your listing is able to transcribe the same attributes. With thousands of listings already available, a differentiating factor is the only thing that can allow your property to stand out and garner attention from the right buyers. Use this guide to differentiate your property from other listings and find the best deal.
For more information, visit Graana.com – Pakistan’s first online real estate marketplace.
