VR Revolutionising the Real Estate Industry

New technology is constantly being launched which is changing the course of the industry. Virtual Reality (VR) is the most current technology breakthrough in real estate. You can no longer afford to run a real estate firm without virtual tours on your website since they allow clients to see exactly what they desire, allowing them to make better-informed purchasing decisions. The real estate industry has been revolutionized so significantly by virtual reality technology that virtual walkthroughs are now the mainstream technology for the leading firms. Furthermore, virtual reality allows customers to view a property without having to physically travel. The Internet is used by 95% of home purchasers when looking for a home. Already, 77% of customers want to take a virtual tour before going on a “real” tour. 68pc of customers would like to see how their furniture will appear in their new house. 

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Considering the current trends, Graana.com brings you an overview of VR technology and its benefits for realtors as well as customers. Below are the benefits of using VR.


Virtual reality could save realtors a lot of time, particularly when it comes to properties that are located in remote areas. This technology can be utilised to look at properties far from physical access e.g abroad or outskirts of cities. Buyers can click on bedrooms, kitchens, baths, and other rooms to get a good 3D representation of them. Virtual reality saves time for both real estate agents and customers, which is one of the reasons technology has acquired such interest in real estate. Furthermore, a home’s immersive, 3D virtual tour will be available to see around the clock, allowing purchasers to visit the property at any time of day or night.


Simulated tours and walkthroughs, unlike real structures, may be altered with very little effort. You can tailor the tour to appeal to a specific type of customer if you are a realtor. If the consumer is a visual learner, you might want to emphasise lighting, interior design, zoom features, and detail. You can also pop-up windows with specific facts, statistics, and measurements for individuals who prefer to see the figures. You can quickly add features for the client to personalise, such as adding furniture, changing the layout and color of a home, selecting a possible interior design. Clients can comment on any part of the property in VR, which allows for improved online interaction.

Transforms imaginations into reality

You can use a virtual tour to walk potential buyers through a property and show them what the project will look like when it’s finished. Buyers can then offer feedback before or after work begins. Assisting your clients in visualising each property also strengthens emotional bonds and engages them more effectively than 2D photographs.VR will also make it easier for potential purchasers to imagine themselves living there.

Increases the number of visitors to the website

Furthermore, attention is held for way too long in VR than in plain text or still pictures. Your website’s traffic will increase as a result of this.

Provides a Global Reach

Arranging property visits, showing clients around the home, and negotiating conditions and prices takes a lot of time, but with virtual reality, it’s no longer a problem. Virtual reality allows you to exhibit homes to long-distance purchasers. Virtual reality allows realtors and buyers to explore properties all across the globe without the limitations of physical boundaries

Saves money

Investing in 3D virtual tour equipment may seem an expensive output of money. However, it is a valuable investment. Not only are you staging properties, but you are also providing high-quality images. The power of 360-degree videos and computer graphics is invaluable and all it requires is a panoramic camera and basic editing.

Developing emotional bonds

Virtual reality may digitally place you in the shoes of someone wandering around a building or home. The realism and interactive aspects all add to a fully immersive experience that can help people build an emotional bond with a location. They will most likely wish to feel the interior design in person if they step inside the house. If you rely entirely on video, images, or other obsolete promotional materials, you won’t be able to achieve this effect.

Virtual reality (VR) refers to a fully immersive experience that isolates the user from the rest of the physical world. Virtual reality experts are dedicated to delivering the most realistic experience possible, making virtual tours nearly identical to practical trips. This is a turning point for the real estate industry and those who will lag behind will definitely miss out on great opportunities.


For news and blogs, visit Graana.com.

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